3 Reasons Why Virtual Events Are Here To Stay
Updated: Apr 17
This is an article “3 Reasons Why Virtual Events Are Here To Stay” by Marc Primo
We all can’t wait to meet our friends and colleagues face-to-face on a regular basis once we’ve put an end to this global pandemic. With so many businesses affected by social distancing and lockdown measures globally, turning to virtual events platforms has been one of the few options left for most of us to simulate business (or life) as usual as much as possible. And as new vaccines are finally coming out to end COVID-19, many entrepreneurs and marketers alike believe that all the things we’ve learned from using these virtual events platforms are too valuable to dismiss even when we’ve already pressed that ‘back to normal’ button.
Of course, many are still in the dark about this relatively new business technology with regard to using it as an operational tool. But for anyone who wants to weather the current economic storm, keeping ourselves digitally literate may be the only way to go. While multiple platforms have pretty much been easy for the casual internet user with a bunch of helpful functions available in their main interfaces, many are still wondering if they are viable as a continuing alternative to in-person events such as meetings, conferences, or exhibits.
So, will virtual events be a thing of the past once we go back to the office or are there still more benefits worth discovering from using them? Here are some facts that suggest virtual events will most likely be here to stay after the pandemic.
They give you real-time data
A useful feature that most virtual events platforms give their users is data— what many believe to be today’s most important commodity. Web conferencing is said to account for 80% of all internet traffic this year and a significant 85% of users say they prefer virtual events platforms over face-to-face meetings. With this, it’s no wonder that most users are willing to engage and share their thoughts for your business. Just imagine getting some eye-opening insights about what your audience really needs from your business, or what your employees think can help streamline your operations with a simple survey activity or other interactive elements you include in your online events.
One could probably argue that you can do the same during in-person conferences. However, the advantages you get from these platforms include faster results and real-time trends that complement the higher attendance rates you get. The more information you obtain, the more you can cross-check them with one another in very intelligent algorithm-based tools and automation features for better insights. All of these become easier for everyone, and you get faster and reliable results just by using a singular integrated platform.
You can cut down on costs
One thing that has piqued the interest of businesses when it comes to using virtual platforms is how it can cut down costs when mounting large-scale events. In fact, most organizers find themselves with larger budgets for speakers and special data-gathering or marketing tools when they opt to go online.
Instead of allocating expenses on venue, equipment, catering or accommodations for your live events, virtual conferences and meetings enable you to assemble attendees from all over the globe without any exuberant spending required. Plus, since attendees won’t need to attend faraway venues and spend money on catered food and drinks, they will also find that your online events are better than going through all of the hassles that live events can entail.
You can create new revenue through e-commerce
Finally, event organizers and marketers who use virtual events platforms have greater opportunities to create new revenue streams by integrating e-commerce features in their online events and conferences.
Some businesses have already tried out sponsorship deals that brought in more revenue when they mount their virtual product launches or webinars. Newer platforms, such as Skycomm, even enable aspiring entrepreneurs and startups to sell virtual tickets to their talks and tutorials while also linking them with the right audiences and networks on social media or other channels. With a variety of one-stop-shop platforms like these, many of us can expect the online marketplace will grow exponentially in the coming years, and virtual events will definitely be a big factor in causing its spike.
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