The Best Free Marketing Alternatives Out There
Updated: Apr 17
This is an article “The Best Free Marketing Alternatives Out There” by Marc Primo
If you are a hands-on digital marketer, going online for the best free tools available can give you a thousand or more hits. This can easily give you more of a headache than what you’re really looking for as the internet continues to offer a diverse mix of both trusted and up and coming brands out there. What are the most essential among them? Check out this list and discover for yourself which best suits your digital marketing work.
There are simply too many categories to come up with an exact list of essential marketing tools that are both free and available online for download. For this article, we’ve structured a list of tools that every business should have for their marketing campaigns.
So, without further ado, here are the top three free marketing tools you need to get the most out of your campaigns.
When checking in on the latest trends and reviewing your brand mention numbers, Google Alerts can give you a comprehensive overview of campaign hashtags, as well as site analysis of your competitors via keywords. It prompts you daily for the latest mentions and relevant content while also helping you strengthen your SEO strategy by showing you users’ search intent keywords.
Using Google Alerts is pretty simple. Just go to www.google.com/alerts, enter a keyword; set up options on how many alerts you want to receive, sources, region, search result numbers, and enter your delivery email address. Tick ‘create alert’ and all you have to do is for the tool to give you what you need. You can create as many alerts as you think is relevant to your marketing campaigns.
Managing your social media profiles and updates has never been easier with Hootsuite. This marketing tool is perfect for posting content on various networks and allows you to review your followers’ comments.
But the main takeaway here is how the tool actually helps you keep tab of your competitors’ marketing strategies through streams that prove to be more practical than following all of them. You can build an audience by using its features that help you with your social publishing, calendar automation, and specific messaging for particular demographics. If your goal is to get your brand out there and enjoy recall, this is one essential tool you can’t really do without.
If you are looking for the right influencers to give your website and social media accounts a good boost, Right Relevance curates highly relevant content and influencers on its site to give you great insights via inductive rankings.
You simply have to enter a search term on the platform and it automatically gives you a list of articles, blogs, and updates on structured topics. It’s also a good tool to discover influencers and their followers, which can help you with your marketing or identification of relevant backlinks for better SEO management. Another useful feature is how this tool can give you useful infographics on your performance as an influencer and allows you to interact with your audience.
There are more useful tools out there but these three user-friendly platforms are worthy top of mind choices when it comes to focusing on your brand mentions, managing your sites and social media accounts, and interacting with your followers and influencers. Having these three in your marketing toolbox can greatly help you increase your online traffic conveniently and effectively.
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