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Ethical AI in Marketing: Why Smarter Doesn’t Always Mean Better
By Marc Primo AI is everywhere in marketing right now. From email campaigns that practically write themselves to websites that adapt in...

Marc Primo
May 103 min read


How AI is Transforming Marketing Automation and Customer Personalisation
By Marc Primo One core reason businesses invest in marketing is to drive sales. You can frame it as brand awareness or enhancing the...

Marc Primo
Apr 173 min read


What Is Digital Marketing? Types, Strategies & Best Practices
By Marc Primo Digital marketing stands out as a potent tool for boosting awareness, interest, and sales of your products or services....

Marc Primo
Feb 27, 20246 min read


Getting Your Head Around Headless CMS
This is an article ‘Getting Your Head Around Headless CMS’ by Marc Primo Buzzwords and tech jargon are as common as hashtags on X and...

Marc Primo
Jan 31, 20244 min read


Getting The Most Out Of Your Paid Ads
This is an article ‘Getting The Most Out Of Your Paid Ads’ by Marc Primo There’s no denying how digital marketing continues to evolve,...

Marc Primo
Jan 31, 20244 min read


Dentsu expands its partnership with AWS, incorporating advanced AI tools into their arsenal.
By Marc Primo Implementing Amazon Bedrock and SageMaker is anticipated to streamline the deployment of third-party and open-source...

Marc Primo
Jan 31, 20242 min read


Increasing Your ROI With Digital Marketing Ad Campaigns
This is an article ‘Increasing Your ROI With Digital Marketing Ad Campaigns’ by Marc Primo No business or marketer rests on their laurels...

Marc Primo
Jan 3, 20245 min read


The Battle Between YouTube and Ad Blockers
This is an article ‘The Battle Between YouTube and Ad Blockers’ by Marc Primo As expected, the tug-of-war between content platforms like...

Marc Primo
Jan 3, 20245 min read


Optimizing the Customer Journey in a Mobile-First World
This is an article ‘Optimizing the Customer Journey in a Mobile-First World’ by Marc Primo In the digital age, where smartphones are the...

Marc Primo
Nov 30, 20235 min read


The Future of Digital Marketing: 5 Predictions for 2024
This is an article ‘The Future of Digital Marketing: 5 Predictions for 2024’ by Marc Primo Imagine stepping into the world of 2024, when...

Marc Primo
Nov 30, 20234 min read


Crafting Effective AI-generated Content for Your Ad Campaigns
This is an article ‘Crafting Effective AI-generated Content for Your Ad Campaigns’ by Marc Primo Whether you're a business striving to...

Marc Primo
Nov 1, 20234 min read


The Rise of TikTok: Capturing Gen Z's Attention with Authentic Marketing
This is an article ‘The Rise of TikTok: Capturing Gen Z's Attention with Authentic Marketing’ by Marc Primo Is your brand staying...

Marc Primo
Nov 1, 20234 min read


The Psychology of Consumer Behavior: How to Influence Buying Decisions
This is an article ‘The Psychology of Consumer Behavior: How to Influence Buying Decisions’ by Marc Primo The human mind is a complex...

Marc Primo
Oct 3, 20234 min read


Being an Influencer 101: A Guide to Partnering for Digital Marketing Success
This is an article ‘Being an Influencer 101: A Guide to Partnering for Digital Marketing Success’ In the multifaceted digital space that...

Marc Primo
Oct 3, 20234 min read


How Solopreneurs Should Use AI
This is an article ‘How Solopreneurs Should Use AI’ by Marc Primo It takes work for small business owners to take off from where the...

Marc Primo
Sep 1, 20235 min read


The Hollywood Strike and How It Affects Media Buying
This is an article ‘The Hollywood Strike and How It Affects Media Buying’ by Marc Primo The truth that everything is interconnected seems...

Marc Primo
Aug 22, 20234 min read


Is Targeting on Facebook Ads Still Relevant?
This is an article ‘Is Targeting on Facebook Ads Still Relevant?’ by Marc Primo Since the early days of digital marketing, social media...

Marc Primo
Aug 2, 20234 min read


Let’s Talk About Chatbots: Are Yours Really Intelligent?
This is an article ‘Let’s Talk About Chatbots: Are Yours Really Intelligent?’ by Marc Primo Chatbots have become integral to digital...

Marc Primo
Jul 21, 20234 min read


A Complete Walkthrough of GA4
This is an article ‘A Complete Walkthrough of GA4’ by Marc Primo As expected, many have been clamoring for a comprehensive walkthrough on...

Marc Primo
Jul 4, 20234 min read


How to Positively Disrupt Your Market
This is an article ’How to Positively Disrupt Your Market’ by Marc Primo Every marketer aspires to produce those remarkable experiences...

Marc Primo
Jul 4, 20234 min read
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