Why SEO Agencies Fail to Help Small Businesses
Updated: Mar 19
The following is an article “Why SEO Agencies Fail to Help Small Businesses” by Marc Primo.
We live in a fast-paced digital world, where almost everybody spends time online and virtually anything can be searched on Google. As some might say, “everything is just a click away.” This is one of the reasons why most companies invest in digital marketing and focus on online trends to stay relevant in their businesses.
Search Engine Optimization (SEO) is widely used and has since become one of the key marketing strategies among businesses. Some businesses even hire SEO agencies to help them improve their brand’s presence online. However, not all businesses are cut from the same cloth. The needs of global multinationals may differ from that of smaller enterprises and startup companies, with each one requiring a different SEO strategy.
Below are some of the reasons why small businesses sometimes fail to benefit from SEO agencies and the best tips to counter the challenges:
The SEO agency is clueless about your unique business needs. Some SEO agencies take the nature of their client’s business at face value and fail to grasp what the brand really stands for. To avoid hiring a clueless SEO agency to lead your marketing strategies, you are going to have to sit down with potential vendors and ask them to evaluate your business’s needs so they can create customized online plans. These tactics will prove to be important to your goal of attracting potential customers to your sites. It is also best that you directly coordinate with your SEO representative and discuss details, timelines, and long-term goals that can maximize your brand’s presence online.
They don’t take advantage of social media. As mentioned earlier, most people nowadays are going online and many are active social media users. Facebook boasts the most active daily users among all social media platforms. With this, it’s important that you and your agency synergize to create content and articles that can optimize your reach. Social media engagement is still one of the best ways to increase brand awareness, and you might want to take advantage of it by publishing creative and informative blog posts so your site can gain traffic. Soon, you’ll be able to create communities that will talk about your brand and reinforce its reputation. Being active on social media and using the right SEO keywords will also improve your chances of appearing on top of relevant user searches. Though an indirect factor, shared links on Facebook, Twitter, Instagram, and other social networking sites may also help boost your brand’s online exposure and website’s page ranking.
Your agency creates low quality content. Most SEO experts are trained to create techniques that bring organic traffic to your site. This results from having a deep focus on the structure of your content’s readability and through the use of relevant keywords. Make it a point to always check your SEO agencies strategies and make sure they are up-to-date. Google, the most popular and widely used search engine, continues to evolve and improve its algorithm to show users the best results to their queries. If you want to achieve better rankings, your agency must refrain from producing thin, low quality, and shallow content. Always remember that content is king.
You don’t regularly check your stats. As a business owner, you need to monitor where your money goes. Before signing a contract with your SEO agency, make sure that their services include the submission of reports and analyses. It’s important to keep tabs on your statistics so you can measure your campaigns’ success as well as the effectiveness of your SEO strategies. Ask for a monthly or quarterly report from your agency to check on the results of your traffic, popularity, and conversions. Always be aware of your numbers because they can be the best reference in finding out how well your business is really doing.
In a nutshell, it has been proven that SEO helps businesses, big or small, in creating effective strategies that will help bring more organic views and potential customers to your sites. However, it is important to do your research first and find an agency that best suits your business needs.