Everything You Need to Know About On-Page SEO
Updated: Aug 11
This is an article “Everything You Need to Know About On-Page SEO” by Marc Primo
In the world of digital marketing, a ‘keyword’ is exactly what its name tells you. It’s the key that unlocks opportunities for your website to gain improved traffic, more conversions, and wider reach to more appropriate audiences. However, if your keywords are not able to get decent rankings on Google’s search engines, they fail to do what they’re supposed to. That’s why optimizing your on-page SEO lets Google understand the relevance of your content and helps catapult you to the top of its results page.
First, let’s define what on-page SEO is. In simple terms, it is the practice of analyzing and optimizing your web pages so you can increase online traffic. How the process works is what we’ll get into in a bit after we understand that on-page SEO is more than just figuring out the right placements for your exact-match keywords in your title, meta descriptions, H1, H2 and so on. Today, On-page SEO relies on more factors like HTML source codes and proper content management to earn more relevant traffic in search engines.
Check out these helpful tips that will give your on-page SEO the necessary push it needs in today’s online climate.
Focus on search intent
Imagine you’re a fresh graduate gunning for an elite job at a blue chip firm. That company will definitely pick out the best potential candidates for the job by filtering resumes and eyeing the ones which they think have relevant expertise and the right mindset. Google works the same way in that Google is the company and your website is one of the job candidates.
First, you’re going to have to identify what Google and your audiences need along with the target keywords that can put you on the top of the search results. For this, you’ll need some keyword tools like Google Ads, AdWord & SEO Keyword Permutation Generator, or Keyword In among many others.
Google gives exact matches to what online searchers enter in the search field in terms of product and category so you should be very meticulous in selecting the various types of keywords to get optimized results.
Invest on site speed
If your website takes too long to load, online users won’t have the patience to stick around and will simply hit the ‘back’ button to check out other links instead. This is why it’s a good idea to invest on your site speed as it also helps get you into the top Google search rankings. Optimizing code by removing unnecessary spaces, commas, characters, code comments, and formatting can increase your site speed.
Since 2010, page speed has been included in Google’s ranking factors. More recently, it also became more significant with the roll out of the mobile-first index which gives preference to mobile sites with faster loading speeds. Online users will always prefer the best user experience they can find and site speed has a lot to do in that department. Check out how your website fares online via Google’s PageSpeed Insights tool which will analyze and give you some tips on optimizing it in no time.
Place your keywords in the right places
While most would argue that keyword placement might not be as potent a strategy as it was before, placing them strategically in your title, meta tags, and other highlighting parts within your content still helps let your target audience know how your website can be relevant to them. Without the right keywords, Google won’t be able to pick your website up on relevant searchers on the net anyway.
However, they aren’t really the end-all to how you can boost your on-page SEO and overusing them may give your users the impression that your website is quite too spammy. Writing content with the aim of being coherent with the use of keywords (or even their synonyms) will help your on-page SEO efforts more than just stuffing them in for fluff.