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What To Study In School For Digital Marketers

Updated: Mar 19

The following is an article “What To Study In School For Digital Marketers” by Marc Primo.


The digital world has taken a front seat in the realm of entrepreneurship these days and more marketers are jumping in on the bandwagon by enhancing their skills through education.


If you are a young individual who is fascinated to explore the many opportunities of digital marketing and structure a career around it, then you have to choose the right college course first.


Here are just some of the many courses you can take if you want to do digital marketing the right way as a future professional.


Computer Science. This pretty much is a no-brainer. Everything that is digital today mostly rely on computer programs to manage systems. Learning software theories, design, and development can help you come up with new technologies and algorithms that can improve businesses. Most digital marketers also have to at least learn the basics of programming and e-commerce, which both make up a large part of a computer science course curriculum.


Information Technology. Unlike computer science where you mostly learn software development and mathematics, information technology studies systems specifically for multimedia, networking, and information management with the use of computers. This knowledge comes in handy for digital marketers in terms of social economy and innovation. Information technology also played a great role in bringing e-marketing into the world and continues to be an essential with the widespread use of the internet. In the past thirty years, information technology has evolved the way businesses approach marketing.


Business Administration. Have you ever come across an online platform and told yourself you can do better? A diploma in business administration allows you to create business models that can push your digital marketing ventures in acquiring substantial leads. The course mainly teaches you all the essentials in running a business from operations to marketing. Businesses will always be around and there’s a good chance that you’ll land a job that involves digital marketing. This is a good way to hone your skills in leadership and management not to mention place you in a good launch position up the corporate ladder.


Communication. Expertise in public relations and communication is an integral part of digital marketing. In today’s age of social media, getting your point across with fruitful results in engaging your target market is a must. A degree in communications will show you that in every marketing endeavor, it is the heart that fuels your business. A plethora of communication platforms and digital tools run people’s lives everyday including Slack, Hive or Fuze. This course also gives you a head start on content management and keeps you updated in SEO developments and B2C strategies.


Whichever educational degree you pursue when planning to delve into digital marketing, earning a master’s degree in related courses also gives you more value as a professional. Master’s degrees in digital marketing are now prevalent all over the world and will only take you a year or two to earn a diploma. Continuing your education with a master’s degree will help you develop your creative abilities, analytical prowess, corporate focus, and a higher efficiency in digital marketing.

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