Why SEO really matters
Updated: Apr 21
This is an article “Why SEO really matters” by Marc Primo
Veteran digital marketers know that once their websites go on a downwards momentum, it could spell trouble that will be difficult to regain back. Relaxing on your SEO efforts can lead to irreversible issues that could affect your online traffic and visibility that are important in gaining conversions that lead to sales.
Despite its presence for over a decade now, SEO is especially important nowadays in how it significantly contributes to online marketing success. Organic and paid searches are the main drivers of profit for various businesses that have surpassed the ability of other channels in generating leads and revenue. That’s why you can’t risk falling at the bottom of user searches.
Why does SEO matter in 2020? Let’s talk about the factors one by one.
It tells Google you are still active
Every marketer will know that doing SEO always comes with some technical issues which you have to address and monitor regularly. Otherwise, your website can be blocked, your content can be duplicated and posted on your site, and your development site can be shown on your index page. Doing strict monitoring and updating lets Google know that you are actively fixing issues and tending your website. Focusing on your mobile formats, content, page speed, and keywords make it more relevant and lessen the chances of technical errors. Most of all, your tech tools and updates are vital in keeping your websites competitive.
Refreshing pages maintain your contents’ value
Did you know that refreshing your pages regularly increases your traffic to up to 30% or even higher? Google is always on the lookout for valuable content and when it sees your new text with the correct keywords, your chances of gaining higher ranks in SERPs remain high. Refreshing is not simply clicking a button and doing nothing about it. It calls for updates on your FAQs, adding relevant links, delivering facts, or changing a template. Ask yourself what your target audience’s search intent would be and if those you identify would be better than the top results. One of the most important things to focus on when doing SEO is searching and categorizing search intent and queries. Make sure you analyze the top pages and create new page objectives for your website based on them before you refresh them.
Keywords still matter
Staying relevant with your keyword selection and being keen on picking those that have low search volume can increase the visibility of your content. This means you should also add those keywords in your title tags, meta descriptions, and H1s, H2s, etc.
Keyword growth momentum can likewise be achieved by building new pages for your website. When your lower-funnel terms are minimal, you should look into new long or short-tail keywords and sort them out by segments according to your business goals. Tracking these keywords can also give you some good insights on how you can draw up your SEO strategies and build new landing pages for both paid search and media. What this can do for your website is to improve its quality score on pages and conversion rates.
Taking note of these factors can optimize your SEO efforts and give you a competitive edge online. Treating it as an essential asset in terms of increasing your search rank potential and growing your business can greatly boost your overall bottom line.
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