This is an article “Is Content Management Getting More Difficult?” by Marc Primo
Did you know that SEO started way before Google first launched? Considering the many updates for Google algorithms, the way we manage content for SEO strategies has also changed throughout the years. With many vital factors emerging, many ask: is content management really becoming more difficult to deal with these days?
It's easy to answer yes. However, understanding why content management remains an essential key in your SEO efforts will encourage you to face the new challenges it offers year by year.
Content management systems automate multiple tasks to ensure your customers receive the content they need and want, while optimizing your ranking potential on Google Search. Nowadays, more of these automated tasks need to be highlighted and improved. Everything relies on how good your content management strategies are—from uploading content to enhancing your website performance.
With the accumulation of more online content and assets over the years, audience behavior and preferences have also changed. The good thing is that these changes hold more potential opportunities for marketers, as long as their content management strategies perform.
With tasks becoming more and more tedious, here are a few tips that could make your content management easier:
Keep improving your content
Gone are the days when all you had to do was look for low competition with high-volume keywords that could drive traffic to your site. This year, content management will become one of your main SEO challenges due to higher SEO competition on keywords that even high authority sites may have a hard time ranking on Google Search.
Writing content around a specific keyword is easy, but the hard part is boxing out other web results that also used that particular keyword or even just a close synonym of a term. Google's algorithms are more intuitive these days, so it's possible to detect short and long-tail keywords arranged in different phrases or fragments for the same user search intent.
For example, taking a short-tail keyword like 'money stress relief' may have a low search volume and seem like a good one to include in your paid ad content for ranking purposes. Say your keyword's cost per click (CPC) is less than $20 and can convert. The problem is that there will surely be millions of other sites using the same short-tail keyword for their content.
The fact is that today, there are over 600 million blogs online and 1.2 billion functional websites looking for efficient keywords. In terms of content production, 8.2 million get out online daily. So how can you make your content more competitive?
Knowing how the Google algorithm works these days is a good starting point. Keep abreast of what is trending within your niche market and write more relevant and engaging content instead of repurposing other posts or simply relying on newsjacking tactics. They work, but being more creative in your content management will set you apart from the rest that revolves around shared keyword angles alone.
Make your content stand out
While you're at it, add appealing videos, images, infographics, or audio to your content that can compliment your copywriting and make them more unique than others. Try relating your focus keyword 'money stress relief' to real-life experiences and solutions. This year, offering fresh perspectives rather than concentrating your content on technical SEO aspects should do the job.
If you are not a writer, hire someone who knows your niche market by heart and aligns with your SEO goals. Users give importance to perspective and can detect if what you offer them is merely rewritten work from other posts. Knowing what matters in your content marketing strategy is a must for any writer—from structuring your content, optimizing keywords, drafting titles, and creating meta tags that have the potential to rank.
It's also essential and a huge plus if your content is written by actual SEO practitioners who are efficient researchers, with first-hand experience about common pain points in your niche. Ensuring that your writer has these qualities will make your content unique and more relatable for your target audience.
Use Content Management Systems
Aside from producing unique and relatable content, establishing an efficient content management system (CMS) for your website allows you to control what you post entirely. For old content that only needs an update, these system tools are very useful in replacing images, copies, videos, or audio elements. Simply put, your CMS should serve as your library of digital assets that will keep your website highly relevant and appealing to your target audience.
Of course, you'll have to review your previously posted content to keep it on-trend and SEO efficient. A CMS can help you automate this particular task and prevent your website from becoming outdated. Users give importance to websites that care about what they need, and keeping your content fresh and relevant will reduce your bounce rates.
Review your website and its content to determine which CMS is the most suitable for your SEO and site goals. Part of this entails checking what language code you're using, ensuring that your systems are scalable to support other channels, understanding user interface capabilities, knowing different functions of backend interfaces such as WordPress or Wix, and overall testing. Combining technical knowledge with content management proficiency is a sure way to get your website to rank higher on Google's search results pages.
Make yourself relatable
The main lesson here is that it takes a great deal of intuition and expertise to keep your website content competitive against a sea of similar sites. Getting those elusive shares and backlinks relies on how you present your content to your target audiences—the more they pick up something new from your posts, the more you will rank higher and establish a loyal following.
While it is important to optimize your search intent efforts, keywords, CMS, and on/off-page SEO, giving your content human elements to spin your posts into readworthy articles will set you apart from the rest.
It's a hard truth, but content management and SEO, in general, will get even more complex through the years. However, knowing your search engine algorithms and giving users what they want will always be the end goal. As long as you understand how things work and tirelessly offer valuable content online, you'll always be on the right track.