How to Boost Your Search Rank
Updated: Apr 21
This is an article “How to Boost Your Search Rank” by Marc Primo
For digital marketers, search engine optimization (SEO) is the most important tool to see their websites rise up in search rankings. The truth is there are many factors that contribute to your position in search engine results pages (SERPs) than just SEO. The whole process requires hard work in both attaining and retaining high search ranks, and knowing where to look when your rankings drop is the only thing you can check out to keep your online traffic.
When your search rankings drop, it doesn’t necessarily mean you’ll have to go back to square one and do everything all over again. There are multiple solutions to get you back in pole position because the truth is, your rankings will definitely fluctuate from time to time.
To help you boost your search rank, here are a couple of tips you can do to avoid dropping off page one.
Record your daily rankings
The first step in reviewing why your rankings dropped is always by tracking your recent progress. Keep a daily record of your SERP positions and analyze how they increase or decrease within a period. Google is very active in changing their algorithms with an average of more than 3,000 updates a year, affecting around eight algorithm factors daily.
Check out free sites like Ubersuggest or Woorank to determine your daily site progress and rankings. Entering specific data in the platform’s tools will give you a report on how SERP positions trend online. If you see a specific drop, that’s when you should start reviewing other factors that might have affected your drop.
Check for page loading speed issues
If your loading speed is too slow, Google will immediately flag this and place your site at the bottom of the pile. Worse, users may find a not so ideal experience when they visit your sites which can cause lesser engagements, increase your abandonment rates, and create havoc on your online traffic.
Page abandonment rates increase by 25% for websites that take three seconds to load while increasing to nearly 50% for 10-second loading speeds. Worse, 80% of visitors who abandoned your page are very unlikely to return. That’s because nobody wants to go back to the dial-up ages. You might want to check your loading speeds and how you can make it faster once your rankings start to drop.
Checking your website themes and plug-ins might do the trick, and also make sure your web hosting provider doesn’t give you slow servers. Try to look into your server response time by using online tools such as Pingdom which will test your site’s speed from various global locations.
Up your game in content management
Updating your content regularly significantly contributes to how Google ranks you via SEO. Post trendy and relevant articles on your site and test what works for your type of audience so that they’ll keep coming back to check in. This further boosts your online traffic and establishes your website as a worthy page to visit.
Keep your content recent, highly informative, and engaging to increase your visitors’ dwell time or the length of time they visit and spend on your site. You can do this by simply drafting an editorial calendar and monitoring engagement to see which type of information your target audience is looking for.
Keep in mind that Google Chrome has a whopping 66.3% online browser market share over the rest this year and will likely continue to rise in the future. So, focus your SEO strategies and target Google Chrome bookmarks by regularly posting compelling content on your website to ensure that you get more online traffic and higher search ranks in the process.
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