Tips for Effective Digital Marketing on a Budget
This is an article “Tips for Effective Digital Marketing on a Budget” by Marc Primo
With a new strain of COVID-19 continuing to wreak havoc on the global economy, it’s far-fetched for anyone to predict when the many slashed marketing budgets can completely recover. Just in the UK where the new strain was first detected, the IPA Bellwether Report revealed that budgets dropped to -50.7% during the second half of the year as more companies are struggling to get the word out on their products and services.
Of course, a silver lining is on the horizon with new vaccines being approved for use all over the world. All companies have to do now is continue doing best practices in their marketing efforts to remain in the ballgame, despite being on a shoestring budget.
Below are some of those best practices which might just help your digital marketing survive the latter part of the global pandemic.
Concentrate on content
As proven time and again, quality content is what can boost online traffic to your site, especially these days when people are looking for something compelling to inspire or encourage them. From blog posts that offer hope toward a better normal, to eBooks that address the current situation, to videos that reveal the true hurdles that every individual currently faces, online consumers will devour content and allow themselves to be influenced by what captures their attention.
Another way you can engage your online followers without really breaking the bank is through relevant podcasts that can further discuss how you can help your target audience’s pain points while also putting your brand out there. It’s easy to set up and there are plenty of equipment vendors for microphones, headsets, and software you can buy on Amazon or online that will get you started. Just like that and with less than $150, you can start your own podcast show and continue releasing content that both your followers and work from home employees can really appreciate.
There are other channels than just Social Media
Everyone is already on social media so focusing your sights on other channels which can help boost your online traffic is the way to go. Try some email marketing, pay per click (PPC) placements, SEO, or even word of mouth strategies and find out which ones can swing your website’s visitor numbers up.
Carefully align your objectives to how you can use these channels in a way that it can reduce your budget and won’t demand for more manpower. Pick the one that works best for you and build on that by understanding its potentials and discovering what your audiences are looking for.
Review your value proposition
Regularly taking a look at your value proposition and making the necessary tweaks that will make your brand more appealing to your target audience assures them that you are with them every step of the way. These days, it might be a bit difficult to set yourself apart from the competition considering that the supply chain is not as regular as you’d want, but you can still stand out by offering greater value.
Offer more of what you can without the spend such as encouraging mailers that will remind your customers that you are both in this current health crisis together, or share with them your solutions or tips on how to weather the storm.
These thoughtful messages sent via content form is what consumers and people in general need right now. As long as they know that you are working on yourself to offer better value for them in the long run, it will allow them to understand that you, too, are working on a tight budget and are resilient enough to come out of these challenges stronger. And right now, that’s the best marketing message you can really send everyone.