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  • Writer's pictureMarc Primo

The Advantages Of Opting for Drip Content Management

This is an article ‘The Advantages Of Opting for Drip Content Management’ by Marc Primo

As digital marketing becomes more challenging to many content creators and marketers, new ways to connect with followers and customers are emerging to keep abreast of what netizens want and need. One of these strategies is drip content management which involves taking the rules of the inbound marketing flywheel to reach and engage audiences long after they have made a purchase. It’s simple, straightforward, and promises excellent returns. That is if you know how to do it right.

The main challenge for every marketer is putting their products and brands upfront to the right audiences online. Of course, part of the challenge here is how they can create an appeal that will encourage visitors to take on a customer’s journey that leads to conversion. Drip content management is one strategy that makes a good return on your marketing investment because they show concrete results.

Websites asking visitors to sign up for subscriptions or membership can take advantage of how drip content management can be monetized or serve as a guide into every customer’s inbound flywheel stage. Complementing your content map development, this strategy has proven to be more engaging among customers and followers and has increased profits for many companies.

Why go for drip content management?

Remember when streaming services like Netflix or Hulu were not yet available? True fans of television programs had to wait every week for a new installment or episode of their favorite shows. Drip content management takes on a similar approach by which arced content is released online in parts instead of readily making them available for every customer.

For example, you are featuring an e-book on ‘how to learn digital marketing’ via your website. You can offer your modules weekly to ensure that followers would constantly visit your site and follow the content they need.

This form of content management can create more robust engagement and content protection, improve your content-sharing strategies, and, most importantly, increase your efficiency in sharing fresh content without having to worry too much about time.

How drip content management can engage audiences

Like our example above, hit television shows pre-internet that have engaged thousands of followers are assured of high ratings when they offer cliffhangers to audiences. Drip content management creates engagement by drumming up excitement and build-ups to what your followers can look forward to in the coming weeks. It gives their word-of-mouth reactions time to simmer within communities that, most of the time, helps provide more traction on your website in the following weeks.

The critical thing is how you create anticipation and how much your followers need what you can provide. You can also support your written content with videos which adds more appeal to your site. The important thing to remember is how it’s always essential in the marketing world to avoid disappointing your followers and customers by withholding the information they need and failing to address their pain points.

As long as you can manage your audiences’ expectations so they won’t rush you to deliver fresh content, you can enjoy more time creating more engaging materials that can pull in more audiences.

Another outcome that drip content management can create for you in terms of engagement is a more interactive and vibrant community around what you offer. This practice works best for those offering web courses or e-book series materials that open up discussion threads. Engaging with your audiences in real-time can also broaden your reach, increase your profit and help you build your online credibility for the long term.

How can drip content management protect what you offer online?

There are many instances where you have to protect your online content. Some subscribers can quickly sign up to your site and download digital goods such as e-books, live stream recordings, audio, or other types of video and then suddenly cancel their subscriptions.

Drip content ensures that your subscribers and followers will need to wait for a few days or weeks before they can complete a volume or series of your offered content. It gives little room for those planning to bounce from your website after gaining what they need and then asking for a refund.

As intellectual property piracy and anti-privacy cyber crimes have been prevalent for decades, offering your digital goods via drip content management allows you to have better control over distribution and prevent unwarranted leaks online.

Improve your digital marketing strategies via drip content

Every elite digital marketer has an eye for good insights. Drip content management offers high-level and data-driven insights through how your audience engages with your content. Those who provide masterclasses get a lot of valuable feedback after each course from their audiences which they can consider to improve future courses.

With today’s creator economy reaching over $104 billion in value and the e-learning niche projected to reach $325 billion by 2025, there’s no question that drip content is your best resort to sell your content.

Reviewing your audience insights helps you develop more appealing digital goods that can help guide your customers on their flywheel journeys and keep them coming back for more.

How can drip content create efficiency in marketing?

If your niche is in the e-learning industry, drip content dramatically helps develop high-level content through time and how you publish them online.

Offering digital goods in installments makes for better marketing methods as it helps you adjust and improve based on the analytics you gather from audience feedback. Unlike when you release your content all at the same time, offering them one by one to your followers gives you more time and room to analyze what your audience needs and what compels them to come back to your site and address their problems more effectively through research.

Once you have decided to go for drip content management as your primary digital marketing strategy, consider adding membership and subscription elements to your website. Make this the first step in your planning stage, followed by your editorial calendar for when you will be releasing your future content.

Determine your audience’s specific needs and pain points and create a drip content flowchart that delves deeper into what you want to discuss with each release. Always try to make your content evergreen and not relevant only during its release, and you’ll quickly grow your audience and follower numbers in no time.


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