Popular Digital Marketing Channels
Updated: Mar 19
The following is an article “Popular Digital Marketing Channels”
by Marc Primo.
Before you choose the best digital marketing strategy, you must first learn of and familiarize yourself with the various channels that are at our disposal -- and you can start here:
1. Email Marketing
When businesses conduct lead generation and other marketing strategies, they gather user data like phone numbers and email address from prospects, including permissions to send them updates and more information via email, making them subscribers. Email advertising is one of the best digital marketing channels available due to low cost and high conversion rates.
2. Paid Search (PPS) or Pay Per Click (PPC)
A good paid search strategy can deliver highly targeted traffic to potential clients in a really short time. This technique, however, is driven by how much money you're willing to put into bidding and setting ad placements, as well as how much you are willing to pay for obtaining a single click. With this method your advertising budget is still within your hands, enabling you to set how much you spend for a day, a week or a month running your PPC ads. The effectiveness of PPC ads relies on how well your campaign is set up and the science behind your choice of key words. Making sure you target prospective clients as well as optimizing the visual and contextual information in your ads.
3. Search Engine Optimization (SEO)
SEO is the practice of raising the amount and quality of visitors to your site through organic search engine queries. There are two essential sides to SEO quality of traffic and amount of traffic. You can attract all of the visitors in the world, but if your content is not relevant to their search, then your ranking will be affected negatively. What you want is to draw visitors who are genuinely interested in products/content/service that you offer. The more relevant your site is to the query the higher Google and other search engines will rank your website, making it easier for users to find adequate information.
4. Display Advertising
Display advertisements generate greater brand awareness as well as create highly targeted traffic which may convert into sales or leads. Payments for these screen advertisements are often based on Cost-Per-Impression (CPM) that is generally cheaper when compared with Cost-Per-Click (CPC).
5. Social Media Marketing (SMM)
Through Social Media Marketing (SMM), digital marketers can reach out to highly targeted prospects through direct and person-to-person engagement. The amount of social network users continues to grow each day and is predicted to increase with the spread of internet access to remote, underdeveloped areas of the world with high populations.
With so many networks to choose from, digital marketers need to choose carefully when deciding which platform to invest time money and effort.
Here is an easy guide to help you choose:
Facebook -- You can reach out to almost any type of general consumer, and you only need to know what pages and Facebook groups your targeted audience frequents.
Twitter -- If you're attempting to develop a new company and would wish to reach out to early adopters, then Twitter may be for you, especially in creating fast brand awareness.
LinkedIn -- Reaching out to specialists, business owners and other Business-to-Business (B2B) leads and targeted clients, then LinkedIn is perfect for you.
Pinterest -- This social network is excellent if you are focusing on visuals for boosting your brands and goods.
6. Affiliate Marketing
According to Pat Flynn’s Smart Passive Income, ''Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.'' This strategy can boost traffic and sales of any business since your sales now become the responsibility of hundreds if not thousands of marketers looking to make a profit.