How to Get More People to See Your Blog Post
Updated: Mar 19, 2020
The following is an article “How to Get More People to See Your Blog Post” by Marc Primo.
How many views do you need for your blog post in order for your company to gain more subscribers and followers? Of course, more is always better. Getting ample traffic to your blogs and websites require efficient tactics that will get your brand out there and into previously untapped social media channels.
Many companies have tried different ways to achieve their respective target numbers, but fail because they suddenly find themselves lagging behind the competition in terms of content marketing. This is the top no-no when your brand’s main channel is online and can only be avoided through a strict and religious scrutiny of technological and social media developments. Businesses today consider blogs the primary avenue that promotes growth and recall, for lesser cost.
If you want to drive more traffic to your blog posts, consider these useful insights that could help you bring out your brand under the internet spotlight.
Think about your readers’ interests. Say you are targeting 100,000 views for a single blog post. What you’d want to do first is choose a compelling subject that can be relatable to at least 100,000 online users so you increase the possibility that they go and check out your post. Think about most people’s pain points, ambitions, current issues, and how your product or service can help them out in their daily lives. Eye-catching headlines that draw out these topics will surely earn some hits from your followers, or even those who just happen to stumble upon your blog.
Mind your keywords. While keyword policies over Google’s Search Engine Results Pages (SERP) have evolved in a way that “stuffing” is now considered one of the biggest SEO mistakes in content marketing, there are still many useful tools that can give you an advantage in terms of keyword usage. One such tool is Google’s very own Keyword Planner which helps you come up with great keyword relevance data by simply searching for a topic. You may find good examples here along with their corresponding monthly search averages and audience size, so you should apply your best judgment in picking the right keywords to include in your blog post. The best thing about Keyword Planner is that you don’t have to be an SEO guru to go about it, thanks to its user-friendly features.
Write like you are an expert. Everyone can write a blog post but the ones that really catch a reader’s attention all boils down to its importance, its interest factor, and its exclusivity. Like how you don’t need to be an SEO expert when coming up with relevant keywords, neither are you expected to be an award-winning writer to post a compelling article online. What you only need is to master the things that readers need most from your post which are to improve their quality of life, pique their interests, and provide them with good insights that they won’t find anywhere else. The way you approach a certain topic should be authoritative yet factual, and try to get in a great and punny lede that will hook readers further after reading your headline.
Know your channels. If your target is to get 5,000 views to your post and your mailing list comprises over 10,000 people, then you’ve got everything worked out. However, for some businesses that are yet to gain a substantial following, knowing the right channels and avenues that can help with lead generation is a must. Doing this will involve quite an effort on research and the right tech tools. BuzzSomo can help you find data on post-sharing and certain topics that you search for, while also listing a number of influencers who can help you with your own blog journey.