The following is an article “Discussing Digital Marketing In Baby Talk” by Marc Primo Pulisci.
If you haven’t familiarized yourself with the business buzzwords ‘digital marketing’, then you’d probably appreciate the concept more if we discuss it in baby talk. By this, I don’t mean defining the ‘goo-goos’ and ‘ga-gas’ of how it works, but rather presenting you with a walkthrough that can help you take that first baby step into a new marketing venture.
First, let’s go online. Digital marketing started around 1994 and gained traction through the birth of Google in 1998. The following year, bloggers emerged in the digital marketplace and since then, the Digital Revolution became the preferred way for consumers to procure products and needs.
Digital marketing is basically defined by the two words that make it up, but on a more profound level, it is a modern concept in marketing involving strategies and tactics to reach target markets through the information superhighway. Social media like Facebook, Twitter, and Instagram are premier platforms that marketers now utilize to send their key messages and product info freely to followers. These platforms even open up chances for profit returns.
Now that you somehow have a grasp on the concept of digital marketing, let’s walk through the reasons why your business needs it, and the things you need to set one up for your own campaigns.
If you look around, most of your competitors have probably invested on digital marketing already. 77.6% of small businesses are in social media promoting and selling their wares, and so should you. Whether you are an entrepreneur or a freelancer who provides a service, better learn the basics of digital marketing quick. It can really make your whole operation and lead generation much easier.
One way to generate a customer base is through search engine optimization (SEO) which helps attract your target market organically. Alternatively, pay per click (PPC) marketing resorts to advertisements online to draw a following but this one will entail costs. Either way, both approaches help you generate more leads and help expand your online clout.
Digital marketing also allows you to track your performance without much inconvenience through the use of Google Analytics or other similar online tools. Know how your marketing campaigns are doing in real time instead of waiting for a report after a week. By this, you get to be proactive in formulating solutions and determine what works in no time. Digital marketing will also allow you to get in touch with your market more efficiently. Targeting tools are available for your convenience and are very user-friendly.
While there is still more to discuss on the benefits of digital marketing, these will hopefully get you started on how it works and illustrate how it can give you an edge over the competition. It’s never too late to start a campaign online and the more you focus on new strategies and evolving tools, the more you can guide your business into adulthood. For now, go and take that first step.
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