The following is an article “Digital Marketing Trends To Look Out For In 2019” by Marc Primo.
As technology progresses at breakneck speed, marketing trends continue to evolve based on consumer behavior and acceptance of these life-changing advancements.
With new technologies being introduced virtually every day, your success as a digital marketer could be determined by how well you keep up with the times. The following is a list of digital marketing trends that every brand manager who considers himself to be in-the-know should know:
Facebook Stories
Have you ever felt the urge to engage in a Facebook post only to hold back, possibly because you have an aversion to public discussions with perfect strangers? People who value their privacy and would rather not engage in lengthy and overcrowded threads resort to simply sending a direct message to share their thoughts or ask a question. That is precisely what Facebook Stories addresses—as a digital marketer, what you post still reaches all your followers, but rather than become a free-for-all open forum, engagement is limited to just you and the source via a private message. So instead of watching your discussion drown in a bottomless pit, you are actually able to connect directly with your target audience in a much more personalized, meaningful way.
Augmented Reality
If you need convincing that augmented reality is more than just a fad like Pokemon Go, think again. When used as a marketing tool, this interactive technology immerses consumers in a real-world scenario augmented by CGI that allows brands to convey their message more effectively. By creating a complete sensory experience for consumers, augmented reality is a perfect example of how brands can leverage on new technologies in a way that people will recall. VISA, Tic Tac, and Timberland are just some of the companies who have recognized the potential of including augmented reality in their marketing strategies, with many more expected to follow suit in 2019.
Video
It killed the radio star back in the ‘80s and video is still killing it four decades later. Digital marketers who know what’s good for their brand will have video as a mandatory element of their online advertising efforts. With smartphones getting bigger and better every year, more and more netizens are resorting to watching videos and movies while on the fly. If you want to establish your brand as a reputable one that can connect with your target audience, be prepared to polish your filmmaking chops and produce a short video that spoon-feeds everything you want your market to know about you in one fell swoop.
Artificial Intelligence
When Apple first introduced Siri in 2011, most people thought it was nothing more than a primitive and innocuous novelty. But as Google and Amazon now lead the voice technology race with Google Home and Alexa, respectively, consumers are seeing the value that it brings not just in terms of convenience, but also as an effective SEO tool for digital marketers. We live in an increasingly fast-paced world where tools that allow multitasking and boost productivity such as AI are embraced. That said, if ever there was a time to strengthen your rapport with your virtual assistant, that time is now.
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