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What Makes a Good Mobile Site

Updated: Aug 11

This is an article “What Makes a Good Mobile Site” by Marc Primo


Every hour, the growth of mobile is unprecedented with a total marketing spend reaching a whopping $138.1 billion on average per year, and 92% of Facebook’s advertising revenue attributed to it. More companies have also focused on turning their websites into mobile-compatible pages so that their followers can enjoy easier navigation. These days, asking yourself what makes a good mobile website is one of the most important questions you should have an answer to. And it all boils down to a few simple factors.


Building a mobile-friendly website can be a difficult task if you don’t have a clue as to what users are really looking for. On the other hand, being able to design an efficient site can generate leads and capture a wider audience which makes up for all those dollars you put out.


If you're ready to switch to mobile, here are three simple steps to building yourself a good website.


Work on your design


For mobile site designers, there are two types to determine first: does the client need a responsive website or an adaptive one?


A responsive web design utilizes layouts that turn out as coherent text and images on both desktop and mobile devices, while an adaptive web design creates unique layouts that are specific for the devices used which gives the client more leverage to play with their content.


However, when it comes to cost-efficiency and functionality, a responsive web design is the better choice, especially for startups and companies that intend to draw wider audiences across their marketing funnels. Why? Simply because responsive designed websites allow for little maintenance and entail less work while still giving you optimized results.


Factors to consider in terms of mobile usage are your audience’s location, attention span, and connectivity, so giving them a responsive web design makes it more convenient and faster for them to access and visit your sites rather than shift from one to another.


Choose your agency wisely


While you can make your own mobile-friendly web design if you know how, sometimes it’s best to go to an experienced builder who is up-to-date with the latest trends in mobile marketing. Of course you have to study the cost and your business goals, as well as advantages and disadvantages before you sign on the dotted line.


Some things to never leave out as you go shopping for a website builder are whether you only need a freelance designer or an entire agency depending on your needs. Some freelance designers are able to create functional mobile websites with a fresh interface that goes well with your brand while being able to draw up customized quotes for more cost-efficiency. Marketing agencies, on the other hand, can charge more but can get you the full deal in making your website more user and mobile friendly via program codes and site speed elements. Remember, mobile users prefer short yet meaningful interactions online and hiring an agency that can meet their expectations wins you half the battle of generating ample leads—but it will cost more.


Review site features and design


When creating your mobile-friendly website, there are some best practices you should know that can help you improve user experience. Make sure your designer places tap-enabled links conspicuously on the pages so that they are visible, enables vertical scrolling, places the most important information on top-loaded pages, and uses modern codes such as HTML5 among others. Beta testing (or trying your site out for a few chosen users to gain feedback or identify bugs), is also important. Once you have all functions working after all the testing and preparations, you can sit back and watch how your site traffic numbers increase and hopefully, your conversions as well.


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