What Digital Marketers Need To Stop Doing In 2019
Updated: Mar 19
The following is an article “What Digital Marketers Need To Stop Doing In 2019” by Marc Primo.
Keeping abreast of the latest digital marketing trends can be exhausting. As you rely on the numbers daily, you may start to doubt whether you should still be doing your present approach or set your old strategies on fire for new ones.
It’s a no-brainer that you should always keep an eye out for more leads, effective content management, and ways to increase your web traffic, but the trick is adapting quickly to how tactics evolve in the industry. How you develop the knowledge on which approaches to throw out along with yesterday’s fax machine is equally important.
This 2019, there is a shopping list of obsolete things that you should shelve as a digital marketer in order to stay ahead in the game.
Placing ads on Facebook. Nowadays, marketers feel less about advertising on Facebook after discovering that they don’t do as well now as before. Aside from sparing yourself the cost of owning a Facebook stock, you can channel your budget to other tactics that can acquire more leads. Facebook’s advertising cost is measured per click or cost per thousand impressions. These costs have appreciated over the years and specifying a target market entails an expensive premium. Also, Facebook’s recent privacy issue certainly doesn’t help marketers from obtaining more leads by using the platform.
Stop aiming to be viral. Unless you woke up back in 2013, pushing your videos to be viral is so passé. With the vast number of videos out there, yours have a slim chance of getting hits unless you really spend on it. Most digital marketers deem posting video ads on YouTube and hoping that it goes viral in 2019 as impractical. No one can ever determine if people will find the ads interesting, informative, or entertaining, and could only be a huge waste of your time and money. You must always remember that consumers take note of products that offer them real value, not one-minute videos that probably get cut off in the first ten seconds after they press play.
No more cold emails. Consumers get annoyed each time they get two to three auto-reply sales pitches whenever they are on social media and digital marketers should know better than to keep sending them. Place yourself in the position of the receiver and you’d probably find yourself deleting these sales pitches out of your inbox. But should you think that cold emails are still essential this 2019, then it would do you good to make it more personable. Add signature links that will introduce you and your product to the consumers and cross your fingers that they like what they see. Making an effort not to be too boring in your B2B efforts will go a long way with your target market. When doing cold emails, get rid of the jargon and make your content conversational so it leads consumers to where you want them. Keep it fun and entertaining, but if it still doesn’t work for you, then maybe it’s high time you take a path that’s more appealing to consumers this 2019.