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These NY Agencies Will Teach You a Thing or Two About Great Digital Experiences

Updated: Mar 19

The following is an article “These NY Agencies Will Teach You a Thing or Two About Great Digital Experiences” by Marc Primo.


A company relies heavily on its branding because it is what creates recall among consumers and gives them a sense of what quality to expect. Simply put, it is everything that sets you apart from the competition. For companies that give importance to branding, hiring top agencies that can efficiently make the brand standout and reach the right customers is absolutely a wise investment.


In New York, there are many companies that have made strides forging ahead in the global market with the help of digital agencies. The city’s governance is proud of how it supports and provides services for over 2 million of its small businesses. These comprise more than half of the entire city’s workforce who are spread across enterprises in finance, real estate, insurance, professional and business services, and social assistance among others.


With the aid of New York digital companies, small businesses are also able to provide innovative solutions for the growing market. Entities that have embraced digital transformations get a lot of mileage from these agencies' contribution in terms of efficiencies in branding, customer service, marketing, and product or service enhancements.


For small businesses that are planning to upgrade their design, these New York agencies are good pegs that have already helped so many succeed in their respective digital journeys.


Crafted. This digital creative studio comes up with well-designed and intelligent digital experiences for their clients such as AppleInsider—a part of their portfolio that produces and curates news about Apple products that are available for its devices. This particular digital collaboration has turned in good numbers in readership, subscriber retention, and sales. The mobile news publication branding and design app has been in business for more than 15 years and continues to increase patronage with its beautiful layouts and comprehensive stories as Apple releases more of its latest lines of tech products.


Blue Fountain Media. Integrating human experience and imagination with digital features, this NY website design company specializes in creating comprehensive sites for mid-market to enterprise businesses. Its services include digital marketing, website development, and graphic design that are all meticulously reviewed for more strategic branding that suits each of their clients' specific needs. One such client is Deer Creek Seed Company, which has been operating for four decades when it embarked on a digital transformation. Through Blue Fountain Media, the company saw more sales channels that increased its business transactions by over 600% and translated to more than 500% in profits.


Major Tom. With offices in Toronto and Vancouver, and headquarters in New York, Major Tom is made up of industry experts from all over the world who provide full digital services that are all impressively creative. The team reviews their clients' businesses, target markets, and strategies with precision and provides a comprehensive solution that improves each one's marketing and overall development. One project for tech-powered real-estate brokerage Zolo combines intuitive artificial intelligence features with their advertising strategies via Google Analytics. This gives users relevant listings with quick ad copies that match what they are looking for. And for Zolo, the competitive online edge.


Crowd. If you visit their website, you’ll see just how vast and global this NY digital agency really is. With 12 offices in six countries, these are tried and tested professionals who take corporate branding seriously. Crowd focuses on audience growth, lead generation, and brand awareness more than other aspects and is one of the most updated agencies when it comes to digital trends. Crowd took on its client myAko which is a platform for the healthcare sector in 2018. The digital agency’s main role was to keep the audience (health care staff and employers) aligned, focused, and motivated. After developing the myAko’s brand identity, Crowd also worked on designing the platform’s social media strategies, including multimedia content which resulted in an estimated £400,000 tenders to companies.

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