Technology, the King of Marketing
Updated: Mar 19
The following is an article “Technology the King of Marketing”
by Marc Primo.
The evolution of marketing throughout history has been remarkable. Back in the days' communication with customers was a long due process. Tracking and acquiring information on our customers, let alone communicating with targeted niches was not an easy task. Today, marketing has significantly improved to the extent of a single click. It takes a bit of strategizing, but at the end of the day, one click is sufficient to send your messages to millions of clients across the globe.
How is that possible? Well, if you are adept with the current technology, the answer is straightforward. In fact, all you need is a personal computer and a reliable Internet Service Provider (ISP), and you are good to communicate.
There are unlimited possibilities in marketing when using technology and these opportunities reward you abundantly when you use them appropriately.
First, make sure your business has a professional website, that reflects who you are, where you are located, what is your business mission and vision; the list is endless. Remember, a website is the first point of reference on the online platform, hence make sure your clients learn more about your business at first sight.
Customer service is without a doubt a crucial pillar of any business marketing strategies. Accurate, reliable and fast communication is vital to retain and attract potential clients to the business. Technology generously offers multiple platforms to facilitate communication between companies and customers. Moreover, don’t forget these online platforms are real-time, communication flows instantly.
Look at Twitter, Facebook, Skype and numerous mail services available. These among many other are services that enable a business to seamlessly reach its customers, advertise and at the same time gather client’s information.
Marketing is all about understanding your customers. Therefore, this creates the possibility to fully understand customer behavior, demographic data, status and so on. Technology offers the best alternative to the old-school ways of customers’ data analysis, and with innovative technologies like databases, Datamart, and online transactional processing systems, customer information processing becomes interesting and machine learning. Computers are getting better at understanding human behavior than humans. Ok, have you ever imagined analyzing gigabytes of information in minutes? If no, technology is your ultimate answer. As long as the AI is useful and utilized with care, we can be confident of a long and prosperous future alongside technology, but we must be wary not to abuse the access we now have into others lives.