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How to Sell on Instagram

Updated: Mar 19

The following is an article “How to Sell on Instagram”

by Marc Primo.


Instagram Sales

According to Statista, the number of monthly active Instagram users as of June 2018 reached 1 billion monthly active users, up from 800 million in September 2017. Instagram is among the most popular social networking apps available. With over 200 million consumers interacting with business profiles every day.


It is only natural Instagram would move towards commercializing its platform. Nowadays the app provides companies the opportunity to showcase physical goods to engaged followers. With the right tools, businesses can make product pictures shoppable, making their own visual storefronts.

Here’s a list of tools that help Instagram become a marketplace.


Instagram Shoppable


In the past, the only way to link your followers with your products on Instagram was through the link on your bio, or links from Instagram Stories. Instagram Shoppable changes the game. Now individuals are able to shop straight from the posts. Shoppable posts are Instagram's next big step in becoming a more business-friendly platform. This new feature, has made it simpler than ever for companies to reach their consumers. Shoppable posts will be marked by a shopping bag icon at the top-right corner. You can tag products in new and older posts from your business profile. Tag up to 20 products per post that is multi-image or five products per single-image post. Purchases can be completed by shoppers without ever leaving the app.


Instagram Stories Shoppable Stickers


The brand new shoppable stickers for Instagram Stories just like the regular Instagram shoppable posts: companies can tag physical products from their inventory or e-commerce platform. The user can view the items description, price, and title when you click on an item.

Shoppable stickers can be set on both videos and images. You will find 4 different types: a shopping bag icon, a sticker with the item title in beige or gray, and translucent text (similar to the hashtag and location stickers).


Curalate Like2Buy


Like2Buy makes any Instagram feed shoppable--a game changer, back when Instagram did not supply a way to do this unless you advertised with them. Back then with Instagram alone, brands could only put a link in their profile. Lik2Buy generates a link that when clicked, users are taken to a gallery that allows you to shop for products, read reports, and much more. You can also, schedule posts and Stories, and monitor campaign performance.


Postcart


POSTCART is e-commerce that's as easy as Instagram for people who make create, merchandise, and curate. Build an instashop in minutes, then add your instashop to your existing website or use it as your primary website. Spend less time DM-ing and more time selling. We offer a free forever subscription plan.


InstaOrders


InstaOrders allows you to sign in to the app with your instagram info and quickly turns your Instagram feed into a store. Your store will be synced with the Instagram app. All you need to do is price the items in your photos and turn them into items.


Inselly


Inselly is a marketplace for Instagram. Inselly categorizes all the available products for sale on Instagram and neatly displays them in their marketplace. Making them easily searchable, sortable and shoppable. ... Sell directly to your followers just within a few clicks, using Inselly service!

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