The following is an article “How To Never Run Out Of Content Ideas” by Marc Primo.
There was a time, not so long ago, when a famous business mantra that emphasized the importance of customers became a tired old cliché.
While the thought it conveyed is still perfectly relevant today, the overused words “customer is king” have since been dethroned by a more contemporary “content is king”, which accurately describes today’s market trends and the zeitgeist of our digital world.
Whether you are a budding entrepreneur, brand manager, or C-level executive, the success of your business will largely depend on your content marketing acumen. For this to work in your favor, you will always need content that is compelling, inventive, and—most importantly—effective in lead generation.
Finding contentment with your content
Coming up with great content might not be as easy as it sounds, but keeping the following principles in mind could help you to ensure that you never run out of ideas, and that your business consistently runs like a well-oiled machine.
1. Engage, not enrage
How much time do you waste dismissing unwanted pop-up ads on your screen or silently mocking poorly conceptualized blogs or websites? Many of today’s digital marketers are still missing the point when dreaming up content for their business. Rather than bore visitors to your page with unimaginative content, remember that the attention span of most consumers with purchasing power is no more than seven seconds, if you’re lucky. Use this time to shine by engaging your audience with content that is not only informative, but also entertaining, unexpected, and sublime.
2. Inspired, not tired
If you do what you always did, you’ll get what you always got. While that might be a good thing if you happen to be one of the Steve Jobses of the world, millions of digital marketers still struggle to stand out and be remembered in a vast sea of online campaigns vying for your undivided attention. Don’t be afraid to step out of your comfort zone once in a while or raise a few eyebrows. Packing your blog or website with creative, edgy, and even risqué content is what will differentiate you from the mundane and improve brand recall, ultimately resulting in the conversions you seek.
3. Understand, not demand
While cooking up ways to engage your customers with inspired content, never forget why you’re doing it in the first place. Going back to the cliché at the beginning of this post, there’s a reason why “customer is king” was an overused and abused mantra: it succinctly summarized a primal truth in business. Ultimately, your success will depend on whether or not you are able to connect and resonate with your customers. They’ve seen enough corny ads and received their fair share of direct mailers that only succeed in being too self-serving. Content marketing should not be viewed as an opportunity to hard sell your product or service to consumers, but rather as an online avenue where you can get to know your client base better, build a meaningful rapport with them, and show them that you truly understand the importance of the overall customer experience. Succeed in doing that and you’re good to go.
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