This is an article “Generating Growth Via Digital Transformation” by Marc Primo
With massive adjustments in both lifestyles and how people do business, COVID-19 has turned everyone’s world upside down and continues to create new challenges. As more businesses have adapted to digital solutions to maintain a smooth flow of operations, more security, safety, and sanitary measures were needed to be put in place to be compliant with government guidelines. Providing work-in employees with masks, hand sanitizers, or glass barriers for social distancing among others already contribute to higher costs, adding to more devastating losses for some.
There’s no denying that the pandemic has brought businesses and workers devastating consequences worldwide. In the US, 99% of small businesses make up the entire business population across the country. Due to COVID-19, a record 3.28 million Americans have already filed for unemployment at the onset of the outbreak in March.
However, business owners have also learned to be proactive in how they deal with customers or manage their workflows regardless of the current challenges, and it’s no surprise that a lot of these solutions can be attributed to digital transformations.
To forge growth during these difficult times, here are two useful digital tips that can help you minimize COVID-19’s adverse effects to your business:
Partner in helping others
More businesses have learned to rely on one another to continue streamlining their operations, despite imposed limitations to curb the spread of COVID-19. Some restaurant owners partnered with courier or independent delivery services to bring food to customers’ tables, video conferencing developers upgraded their software to make their online tools user-friendly for webinars and online meetings, and banks even waived fees for late payments while also being lenient with their online services.
These are just some of the many examples businesses have learned to help each other out and stay aligned to their commitments and targets. The main takeaway from all these B2B partnerships is that businesses have opened new windows to more lookalike customers and have created better online publicity. Thanks to digital technology, businesses can now easily connect with other services to get the job done and enjoy more benefits from reaching out.
Create digital experiences
There’s no better time than right now to create unique customer journeys online and experts have already said that the highest ROI can be achieved via innovative customer experiences. The main objective is to get your brand out there and let people know how you can address their pain points. While customer experience has not been the main focus of most businesses pre-pandemic, creative thought-leaders have found out that people want more ‘relationship’ connections with the brands they find online.
Building genuine connections with your target market can lead to lifetime value and great ROI from loyal customers and digital experiences can do that for you via well-thought-out marketing funnels.
Laying down your strategies from making online users aware of your brand, encouraging them to consider trying out what you have to offer, compelling them to buy a product, and finally retaining their loyalty is pretty much your linear route to a good marketing funnel.
However, these days more factors are required to make a lasting impact on your audiences. By creating emotional elements in your ads and social media posts, focusing on effective moment marketing, and pushing for continuity with brand experiences that work well, you can create an authentic digital connection with your target markets during the present crisis.
While more people are focusing online until everything goes back to normal, it’s pretty much safe to say that today’s business moves along the digital highways. Businesses who are blessed with agility and resilience know and embrace how IT integration and a premium on customer experience can lead to positive impacts rather than focusing on any other type of solution.
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