The following is an article “Five Of The Coolest Brands On Social Media” by Marc Primo.
Let’s face it: social media is the online stomping grounds of both the young and young at heart. They are typically in-the-know and highly adept at navigating their way through a seemingly endless array of annoying click bait and eye-catching content.
Suffice it to say, netizens who spend a lot of time on social media unwittingly double as sitting ducks for multinational companies looking to capitalize on captured markets through clever and creative marketing campaigns.
Here are five brands with some of the coolest social media marketing campaigns:
Dove. As far as this personal care brand is concerned, cleanliness and godliness needn’t end once you step out of the bath. Rather than take a linear approach to advertising their soap, Dove instead launched a totally different campaign that completely went against the grain of widely accepted trends. With its central message encouraging women to embrace real beauty, Dove chose endorsers with imperfections that the majority of consumers could identify with—and the strategy worked like a charm.
Barbie. There was a time back in the day when little girls almost always walked around with a toy doll in hand, and more often than not, it would be a Barbie doll. Blonde, iconic, and popular, Barbie was the princess of the toy kingdom in the ‘80s. Today, thanks to her makers, Mattel, she has found an ingenious way to reinvent herself by leveraging on social media where she can reconnect with millennial parents—the very same mothers she once belonged to during their childhood. Nowadays, you won’t find Barbie getting her hair combed by five-year old girls. Instead, she is getting a second lease on life as a social media influencer, offering practical tips on relevant issues such as girl power, wellness, and even marriage.
DJI. Most professional photographers and drone hobbyists agree that when it comes to technology and portability, nothing comes close to DJI. Tracing its roots to 2006 as a start-up in China, DJI has come a long way in the photography and consumer unmanned aerial vehicle (UAV) market. Today, the company has locations all over the world, with a social media account localized for every country. In their Instagram page, users are invited to post photos and videos shot using a DJI drone. The ensuing flood of posts makes for great content, showcasing aerial photography in different corners of the world. It has also served as an organic campaign to effectively market their products in a unique way by giving potential customers a glimpse of cities and landscapes around the world from a different perspective.
Spotify. If video killed the radio star, then Spotify killed them all. Widely considered the planet’s preferred source for streamed music, Spotify leverages on technical aspects and cleverly uses their findings as a marketing tool. By reviewing its data analytics that provide valuable insights on consumer habits, such as during holidays or user demographics, they are able to develop customized content marketing campaigns that are guaranteed to resonate with their intended audience.
Adidas. Take it from an iconic brand like Adidas who preach that “impossible is nothing”. They succeed in walking the talk by reaching a whopping 15 million Instagram followers, impressive for a brand whose products are best appreciated when inspected in brick and mortar stores as opposed to the virtual kind online. To achieve what they have on social media, they tapped into the psyche of consumers by posting photos and videos of their products that serve two primary purposes: to generate awareness for the brand targeted at younger consumers, and to sustain enthusiasm for the brand targeted at older consumers.
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