This is an article ‘4 ways to get social media mileage in the era of Web3’ by Marc Primo
So here we all are in the age of Web3 and decentralized social networks. Digital developers have created newer and more opportunities for individuals and businesses to gain social media mileage and profits more conveniently through the power of blockchain technology. Naturally, most companies are inclined to join the bandwagon and explore other hidden potentials to earn and achieve customer reaction.
In the near future, social media will also be heavily influenced by the advancements of this particular technology. As Web3 makes its way into the mainstream, we can expect to see a rise in decentralized social networks and a shift away from centralized platforms like Facebook, Twitter, or YouTube.
One trend social media managers can expect is an increase in user control and data ownership. With Web3, users can store their data on a blockchain, giving them complete control over the information they share while eliminating the need for centralized intermediaries to handle and monetize the information.
Reports have been piling up about how decentralized social media platforms are seeing a steady increase in user engagement over the past year. A Deloitte report also shows that the number of businesses accepting cryptocurrency payments is projected to increase by 75% in the next two years. This figure clearly shows the rise of Web3 and its impact on social media.
Here are four ways to take advantage of this new era in social media:
1. Make your mark on decentralized social media platforms
As everyone can see, these are starting to grow all over the place. Steemit, Minds, and Hive are just some decentralized platforms breaking new ground in digital Web3 socials. These new channels are creating more opportunities for brands to gain social media mileage, while still allowing individuals and businesses to create their own content, connect with like-minded individuals, and earn rewards for their contributions.
While Web2 has its advantages, it is vital to bridge the gap with new Web3 frameworks and best practices so brands can adapt to both and develop the necessary structure and support to scale more sustainably. Businesses can also shelve other obsolete methods that they consider slower in progress to stay more efficient.
2. Familiarize yourself with the power of crypto and blockchain
With the rise of cryptocurrency and blockchain, businesses can take advantage of new ways to gain social media mileage. One way is to start embracing cryptocurrency payments for the goods or services they offer. This way, B2C companies can tap into a new market of consumers interested in using digital currencies. Taking things forward in the right direction would be creating an exclusive token for your business, which your followers can use to invest in and support your brand.
The main objective here is to get to the party before everyone else arrives. Learn about new Web3 technologies, such as crypto and blockchain, by attending conferences and workshops while reviewing the latest marketing reports. See what's trending on social media and schedule relevant posts about these technologies so you can guide your followers accordingly with the entire transition to crypto, Web3, and non-fungible tokens (NFTs). Not only will you be able to keep abreast of what's happening in the world of tokenomics and e-commerce, but you will also elevate your brand as a thought leader in the industry.
3. Strive to be a Web3 pioneer
Today's businesses also have a rare chance to give themselves pioneer status since the entire Web3 ecosystem is still in its early stages. With an ample budget to explore more of its potential, there's certainly much room for experimentation and innovation. Being a pioneer in the Web3 space can further help you stand out and gain social media mileage. One surefire way to engage more social media followers is to build your company's decentralized application (dApp) that relies on blockchain to fire up a new consensus engine.
Web3 dApps are highly scalable and flexible in processing user transactions. You can integrate them with other services you want to offer consumers and get the upper hand in being a transparent and trailblazing business on social media. Share these innovations across all your channels and guide your followers into new Web3 customer journeys, so they always align with your roadmap.
Another way you can be a Web3 pioneer is through influencer marketing, which has become even more crucial in 2023. Even micro-influencers have a substantial social media following and can help promote your brand to more identified buyer personas.
By partnering with influencers, you can reach a larger audience and gain more visibility for your brand. Strategies are typically done through sponsored posts or collaborations on platforms like Instagram, YouTube, and TikTok, where video shorts are gaining more momentum in terms of increased engagement.
4. As a social media manager, keep in step with the trends
Web3 and decentralized social media platforms have created a new frontier for online entrepreneurs, thought leaders, freelancers, and businesses to make their mark on the more prominent social media channels.
If you want to increase your social media presence, start by building a community on decentralized social platforms and transition to accepting crypto payments for your products and services.
For social media managers, familiarizing themselves with various Web3 facets like the creator economy, decentralization, artificial intelligence, machine learning, augmented reality and virtual reality, the metaverse, non-fungible tokens, and blockchain can give them an edge over the competition. Always try to monitor current trends and discover more ways you can apply these innovations to your social media strategies.
Research and read up topics from reputable sources, join online communities and forums, and follow influencers and experts on social media to get a sense of how the technology is being used in the industry.
By following some of these suggestions and keeping themselves informed about Web3 trends, social media managers can develop a comprehensive understanding of the technology and its potential impact on consumers aside from being equipped to adapt to the latest strategies accordingly.
Given all that, they should always try to remain fluid and flexible with their social media strategies. Of course, obtaining certifications and educational materials can help them stand out better.
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